By Niamh Crowley
Audience Research: Trailer Questions
1) When watching a trailer what do you find more noticeable?
a) Sound
b) Lighting
c) Acting
2) How much about the antagonist would you like to see/know about?
a) A lot of detail
b) Low detail
c) NO detail
3) D o you like to know details about a horror film before you watch the trailer?
a) Yes
b) No
c) Sometimes
4) What location would you find most effective for something to go wrong (disequilibrium)?
a) Abandoned building b) Dark forest c) Construction site d) Cabin in the woods
a) Sound
b) Lighting
c) Acting
2) How much about the antagonist would you like to see/know about?
a) A lot of detail
b) Low detail
c) NO detail
3) D o you like to know details about a horror film before you watch the trailer?
a) Yes
b) No
c) Sometimes
4) What location would you find most effective for something to go wrong (disequilibrium)?
a) Abandoned building b) Dark forest c) Construction site d) Cabin in the woods
5) Whats more important for a horror trailer?
a) Suspense
b) Intensity
c) Plot
6) Does the name of the trailer relate to the story line?
a) Yes
b) No
7) How much gore would you like in a trailer?
a) A lot
b) Medium amount
c) Minimul
a) Suspense
b) Intensity
c) Plot
6) Does the name of the trailer relate to the story line?
a) Yes
b) No
7) How much gore would you like in a trailer?
a) A lot
b) Medium amount
c) Minimul
8) Do you prefer fast or slow paced trailers?
a) Fast paced b) Slow paced
a) Fast paced b) Slow paced
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9) What do you find scary about a trailer?
a) Lighting
b) Sound
c) Jump scares
d) Characters
10) Should there be any form of resolution shown?
a) No
b) Yes
a) Lighting
b) Sound
c) Jump scares
d) Characters
10) Should there be any form of resolution shown?
a) No
b) Yes
Audience Research: Poster questions
Audience Research: Magazine questions
Poster question answersPoster answers
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Trailer question answers |
Magazine question answersMagazine answers
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From the results we can see that.
80% of the people we asked said that they find sound most noticeable when watching a trailer, this therefore means we should make sure the sound is of high standard and that it helps develop the trailer.
It was almost 50/50 with how much people would or wouldn't want to know/see about the antagonist. When making are trailer we need to take this into consideration where we can show some aspects of the antagonist but leave enough so that people still feel they have the mystery of finding out.
There was a mix of answers for how much people would like to know about a film before they watch the trailer, suggesting that people shouldn't be told or shown to much about the plot or the scene's but could she shown the poster.
60% of the people asked said they would find an abandoned building the most effective place for equilibrium to occur. Using this feedback we should use it as a place for a place to film the disruption and then secondly with a dark forest which 30% said would be effective.
Out of the three options 80% said that suspense was most important for a horror trailer and 20% for intensity. This feedback suggest we need to make are trailer have more suspense that can draw in the audience and make them interested.
We should develop or change the name of our title for the horror trailer as 70% said the name of the trailer does not relate to the story line.
Most people said that a medium amount of gore would be suitable for our trailer, which would be suitable for out slasher horror trailer, we will do this by including a descent amount of gore but doesn't go over the top that people feel uncomfortable.
80% of the people asked said they would like a fast paced trailer, we will achieve this by using a range of different camera shots and then edit them so that the sequencing is quick and fast paced.
When asked, what do you find scary about a trailer 50% said jump scares and 40% said the use of sound. This implies that we should try and get a balance between them and use both. Have the conventional jump scares towards then end and have sound that creates an atmosphere throughout.
100% of the people asked said that there should be no form of resolution shown. We will not show a resolution therefore making the trailer successful and conventional as horror trailers don't show a resolution because then there would be no point in going to see the film and the plot would be ruined.
Conclusion
In conclusion most of the people asked gave similar answers meaning they are looking for the same type of thing. They are wanting what a traditional teaser trailer would look like. As in fast paced and low key lighting. Which is now considered traditional as it's whats typically used.
So from the feedback we can state that the audience want it to have a specific look. This will be that the trailer should be fast paced and a lot going on. It should contain a lot of suspense. This will keep the audience interested and on edge about what could happen. As a slasher the audience want a medium amount of gore, meaning that when it comes to doing make up and special effects we shouldn't go over the top but show enough blood and violence that they know there watching a slasher. There needs to be a lot of focus on sound as in two different questions sound was the most picked answer , this was for what do you find most noticeable about a trailer and also what they find scary about films also including jump scares.
In order to create this look we will follow the conventions of horror trailers, but also the structure of it. The begginig scenes will set the scene and show the locations by using texture shots. Then at the end of the trailer there will be a montage, this will be how we create suspense and show a lot of images and clips quickly. As well as high and low angles to represent the protagonist and antagonist.
Poster and Magazine:
For both the magazine and poster the answers for whether they would prefer the antagonist, protagonist, both or neither. Was that they want the antagonist to be on the cover. Most of the people asked said they didn't know or have a preference of what camera shot the covers should be, suggesting we could do either extreme close-up, close-up or medium shot.
Also for both magazines they want a colour scheme of black grey and red. The fact that in both magazine and poster they picked the same colour scheme is good as it means we can stick to a theme and the relationship between are trailer poster and the magazine can be recognisable.
In terms of the content of the poster and magazine shown. The feedback from the poster shows that most people want an in between of minimal to medium amount of content. Whereas the magazine feedback shows people want a minimal look. We will take this into consideration and do something in between where we will not have a lot of content and make the image the main focus with a tag line and a few pieces of information on the sides. Like a example used in the question of Entertainment Weekly.
For the magazine it was almost unanimous that it should contain some gore. As it's a slasher this makes sense as we want to get across the the audience that from the horror genre it's a slasher. This can be done with the use of a mask in the image or blood on a knife as a prop. However it could also show gore as cuts and wounds on the antagonist (as the people asked want a antagonist on the cover) .
In order to utilise the feedback for the poster and magazine we will have a medium/ minimalist amount of content for both of them, with the colour scheme being grey, red and black. The price point for the magazine being £2.00.
They will show the antagonist on the cover and as the colour scheme has red on it, it connotes danger and evil. Which will help convey to the audience the type of trailer it is. This will also be supported by the medium level of gore shown on the antagonist himself in a possible close-up. These will help show to the audience the slasher genre, with all the cuts and bruises mask and the red colour all to show how he's the evil character and to create a sense of fear or intrigue to what the film could be about.
80% of the people we asked said that they find sound most noticeable when watching a trailer, this therefore means we should make sure the sound is of high standard and that it helps develop the trailer.
It was almost 50/50 with how much people would or wouldn't want to know/see about the antagonist. When making are trailer we need to take this into consideration where we can show some aspects of the antagonist but leave enough so that people still feel they have the mystery of finding out.
There was a mix of answers for how much people would like to know about a film before they watch the trailer, suggesting that people shouldn't be told or shown to much about the plot or the scene's but could she shown the poster.
60% of the people asked said they would find an abandoned building the most effective place for equilibrium to occur. Using this feedback we should use it as a place for a place to film the disruption and then secondly with a dark forest which 30% said would be effective.
Out of the three options 80% said that suspense was most important for a horror trailer and 20% for intensity. This feedback suggest we need to make are trailer have more suspense that can draw in the audience and make them interested.
We should develop or change the name of our title for the horror trailer as 70% said the name of the trailer does not relate to the story line.
Most people said that a medium amount of gore would be suitable for our trailer, which would be suitable for out slasher horror trailer, we will do this by including a descent amount of gore but doesn't go over the top that people feel uncomfortable.
80% of the people asked said they would like a fast paced trailer, we will achieve this by using a range of different camera shots and then edit them so that the sequencing is quick and fast paced.
When asked, what do you find scary about a trailer 50% said jump scares and 40% said the use of sound. This implies that we should try and get a balance between them and use both. Have the conventional jump scares towards then end and have sound that creates an atmosphere throughout.
100% of the people asked said that there should be no form of resolution shown. We will not show a resolution therefore making the trailer successful and conventional as horror trailers don't show a resolution because then there would be no point in going to see the film and the plot would be ruined.
Conclusion
In conclusion most of the people asked gave similar answers meaning they are looking for the same type of thing. They are wanting what a traditional teaser trailer would look like. As in fast paced and low key lighting. Which is now considered traditional as it's whats typically used.
So from the feedback we can state that the audience want it to have a specific look. This will be that the trailer should be fast paced and a lot going on. It should contain a lot of suspense. This will keep the audience interested and on edge about what could happen. As a slasher the audience want a medium amount of gore, meaning that when it comes to doing make up and special effects we shouldn't go over the top but show enough blood and violence that they know there watching a slasher. There needs to be a lot of focus on sound as in two different questions sound was the most picked answer , this was for what do you find most noticeable about a trailer and also what they find scary about films also including jump scares.
In order to create this look we will follow the conventions of horror trailers, but also the structure of it. The begginig scenes will set the scene and show the locations by using texture shots. Then at the end of the trailer there will be a montage, this will be how we create suspense and show a lot of images and clips quickly. As well as high and low angles to represent the protagonist and antagonist.
Poster and Magazine:
For both the magazine and poster the answers for whether they would prefer the antagonist, protagonist, both or neither. Was that they want the antagonist to be on the cover. Most of the people asked said they didn't know or have a preference of what camera shot the covers should be, suggesting we could do either extreme close-up, close-up or medium shot.
Also for both magazines they want a colour scheme of black grey and red. The fact that in both magazine and poster they picked the same colour scheme is good as it means we can stick to a theme and the relationship between are trailer poster and the magazine can be recognisable.
In terms of the content of the poster and magazine shown. The feedback from the poster shows that most people want an in between of minimal to medium amount of content. Whereas the magazine feedback shows people want a minimal look. We will take this into consideration and do something in between where we will not have a lot of content and make the image the main focus with a tag line and a few pieces of information on the sides. Like a example used in the question of Entertainment Weekly.
For the magazine it was almost unanimous that it should contain some gore. As it's a slasher this makes sense as we want to get across the the audience that from the horror genre it's a slasher. This can be done with the use of a mask in the image or blood on a knife as a prop. However it could also show gore as cuts and wounds on the antagonist (as the people asked want a antagonist on the cover) .
In order to utilise the feedback for the poster and magazine we will have a medium/ minimalist amount of content for both of them, with the colour scheme being grey, red and black. The price point for the magazine being £2.00.
They will show the antagonist on the cover and as the colour scheme has red on it, it connotes danger and evil. Which will help convey to the audience the type of trailer it is. This will also be supported by the medium level of gore shown on the antagonist himself in a possible close-up. These will help show to the audience the slasher genre, with all the cuts and bruises mask and the red colour all to show how he's the evil character and to create a sense of fear or intrigue to what the film could be about.